The first collection for women sees the light of the day. Pull&Bear arrived to Greece and Malta, and quickly gained strong position on both markets.
Onwards, with the opening of their first stores in Portugal. The ability to understand the concept of global fashion, along with an aggressive price policy, facilitated its international expansion from 1992 The underlying idea of Pull&Bear was to bring fashion to the people. When people were demanding a basic fashion style influenced by international trends, fashion that could also quickly adapt to their needs, with threeįundamental premises: fashion, price and quality. The Pull&Bear chain of fashion stores was born, a result of a market segmentation strategy initiated by the Inditex Group. All stores worldwide receive new merchandise twice a week.īelonging to the Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe), Pull&Bear is present in 76 markets through a network of more than 970 stores and the online store. Inspired by the legendary Californian city of Palm Springs, the product lines are constantly being updated. All of this can be seen reflected not only in its designs but also in stores. Pull&Bear evolves at the same pace as its customer, always watching out for new technologies, social movements and the latest artistic or The influences that are seen on the street and in the most fashionable clubs, and reworks them according to their style thus turning them into To meet their needs, Pull&Bear takes the latest international trends, mixing them with Who want to feel good in whatever they are wearing. Young people who have a casual dress sense, who shun stereotypes and Pull&Bear started up in 1991 with a clear international mission and with the intention of dressing young people who are engaged with theirĮnvironment, who live in the community and relate to each other.
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